What I learned from NTFM blogging

Before I ever had the module New Technologies for Marketers I must admit that I had never previously blogged or even knew what blogging entailed. It was only when I begin blogging as part of my NTFM module that I realized how complex blogging can be as their is much more to it then just simply expressing your opinion. You must also share videos you find relevant and share certain widgets on your page such as your Facebook or Twitter accounts. Blogging on WordPress is much different to other social media accounts that I am currently using as it is a lot more formal way of expressing ones opinion.

I am delighted now in hindsight that I have been educated in the use of blogs because social media is rapidly increasing in everyday life both socially and in the workplace. In marketing especially, social media is gaining extra importance and it seems to be involved one way or another in every assignment we carry out. I really enjoyed the fact that I was able to express myself in a module where my opinion was what mattered as their is no right or wrong answer. 

I am delighted to have learned so much about blogging and also how to make a video presentation. Hopefully I can pursue social media marketing further down the line in my studies as I really enjoyed NTFM,

even if I didn’t grace Colette with my presence quite as often as I would have liked. Image



Twitter is a social media site where users can express themselves in 140 characters which are known as tweets. It is different to other social media sites, such as Facebook as it is more of an account for micro-blogging. Twitter has been in active use since 2006 and at the moment has over 500 million users, with a staggering 340 million tweets sent daily and over 1.6 million search queries on the site. 

It is one of the top 10 most visited sites on the internet at the moment so addiction can be present with users without them being aware. Especially with the monumental growth in the number of people who own a smartphone, Twitter is now more accessible than ever. Its easy accessibility with its popular App. means that many users visit the site every hour, to either tweet or even just to see what others are tweeting about. it is quite irritating when you are in a conversation with someone and you suddenly realize you are playing second fiddle to their phone and more often than not, Twitter. I know from personal experience, the buzz associated with a new tweet along with the excitement and anticipation about how many “retweets” or “favourites” you can conjure up. This can almost take up all your concentration for a while where everything else may become irrelevant.

There are many people I follow that tweet excessively and it even seems that the response they receive can influence their daily mood as they give a new meaning to the term “freedom of speech”. More and more people are forgetting the simple pleasures of things like, waiting in a line or bumping into new people as they are too engrossed in their Twitter feed or else tweeting about something largely irrelevant. It is the small things in life that are being lost to Twitter that worry me most as I just wonder if this addiction keeps worsening, will people even talk in the future? Or will conversation be limited to Tweets?

Surfing the web in a filter bubble

To be honest before I was giving the title of this blog I had never previously heard of a filter bubble so I had to partake in a bit of research in order to find out. I have gone on to find that a filter bubble is the term given to a website which guesses what information a user would like to see based on information about the user. A filter bubble prioritizes pages or opinions that will be of interest to the user and share the same views. This means that users are constantly getting links to pages that share their opinions and rarely come across the alternative viewpoint.The term was coined by internet activist Eli Pariser in his book by the same name; according to Pariser, users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble. For example if a person types in the term “sky into a search engine, one person may be led to sky sports, while another will have sky news at the top of their search depending on their interests and hobbies etc. The bubble effect may have negative implications for conversation, according to Pariser, but there are contrasting views suggesting the effect is minimal and addressable. 

I believe a filter bubble is a good idea but only to a certain degree as it finds pages that are relevant to you and saves you the hassle of searching, for example if you need to find a person on Facebook, people you have mutual friends with are top of the list. While a filter bubble is very convenient it is hard to ignore the pressing fact that every time you are logging on to a computer, you are seeing what you want to see and the opposing argument can often be passed by. This can be worrying from an argumentative point of view as you may be only getting  one side to every story rather than a true assessment and it potentially closes us off from new ideas and curtails our ability to broaden our minds. Although a filter bubble is very convenient and helps us speed up our online searches in our ever more rushed lifestyle I believe that everybody should be able to find the same websites with similar levels of ease, in order for people to broaden their minds while growing and sharing their relevant opinions.Image