Surfing the web in a filter bubble

To be honest before I was giving the title of this blog I had never previously heard of a filter bubble so I had to partake in a bit of research in order to find out. I have gone on to find that a filter bubble is the term given to a website which guesses what information a user would like to see based on information about the user. A filter bubble prioritizes pages or opinions that will be of interest to the user and share the same views. This means that users are constantly getting links to pages that share their opinions and rarely come across the alternative viewpoint.The term was coined by internet activist Eli Pariser in his book by the same name; according to Pariser, users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble. For example if a person types in the term “sky into a search engine, one person may be led to sky sports, while another will have sky news at the top of their search depending on their interests and hobbies etc. The bubble effect may have negative implications for conversation, according to Pariser, but there are contrasting views suggesting the effect is minimal and addressable. 

I believe a filter bubble is a good idea but only to a certain degree as it finds pages that are relevant to you and saves you the hassle of searching, for example if you need to find a person on Facebook, people you have mutual friends with are top of the list. While a filter bubble is very convenient it is hard to ignore the pressing fact that every time you are logging on to a computer, you are seeing what you want to see and the opposing argument can often be passed by. This can be worrying from an argumentative point of view as you may be only getting  one side to every story rather than a true assessment and it potentially closes us off from new ideas and curtails our ability to broaden our minds. Although a filter bubble is very convenient and helps us speed up our online searches in our ever more rushed lifestyle I believe that everybody should be able to find the same websites with similar levels of ease, in order for people to broaden their minds while growing and sharing their relevant opinions.Image

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